The myWorld Way
First founded back in 2003, the myWorld story has been a successful one so far. myWorld is currently represented in 47 different countries around the world right now, forming an international network of around 13 million Members and 130,000 Loyalty Merchants. After achieving its aim to expand across Europe, myWorld founded a new limited company, consolidated its subsidiaries and launched a new multi-brand strategy – all part of its comprehensive plan for growth.
The company then underwent extensive restructuring: myWorld Holdings Ltd. now serves as the umbrella company for a huge range of famous brands and successful businesses. This portfolio currently includes the social life app, eyetime, and the business’ own think tank, 360 Lab, the myWorld Media Group and its subsidiary companies, mediaWorld productions, sportsWorld and eventWorld. Another global player within the business is myWorld International. The company serves the myWorld subsidiary offices in 47 countries as well as the entire brand, Cashback World. An international service provider rounds off the business portfolio: myWorld Solutions. Last but not least, myWorld.com, the online marketplace for the myWorld group of companies, is opening up a new dimension within the world of shopping.
Thanks to extensive growth and a successful diversification strategy, myWorld has established itself as an important player in a wide range of business areas. This multi-pronged approach also guarantees the sustained success for the whole group of companies. By combining innovative new technical solutions and ideas with new and dynamic ways of communication, marketing and customer loyalty, all areas of business are able to benefit from each other, thus forming one strong unit with the ability to constantly innovate and create new solutions.
After having established these strong foundations, the vision for the future of myWorld is clear: to lead the way in our respective fields of tech, marketing and communications, to generate even more ways through which our partners and customers can benefit from our expertise and to grow in all areas of business. Our next ventures, namely a whole new range of projects, are already in the planning stages. This will ensure that myWorld stays ahead of the competition, and that it not only builds on the existing foundations but continually reinvents itself too.